Augmented Reality Taking over in Times Square

Augmented Reality Taking over in Times Square is a “old” (how can a project from 2011 be old? times goes by so rapidly in New Media development)  or maybe better known concept that is still worth mentioning as I like the idea a lot: Just replace all the visual noise produced by advertizing and replace it with art.
It also reminds me quite much of the workshop I took with Julian Oliver and Damien Steward in Helsinki/Finland in May 2011. They developed a software (+ actual hardware) called “The artvertiser” that I should be posting about soon.

project data

New York, USA (that is what the video shows but basically this should be in the traditional sense “placeless”)
by CityPhile
more links:  Public art campaign and The heavy projects (in the category “augmented reality”)