Augmented Reality Taking over in Times Square

Augmented Reality Taking over in Times Square is a “old” (how can a project from 2011 be old? times goes by so rapidly in New Media development)  or maybe better known concept that is still worth mentioning as I like the idea a lot: Just replace all the visual noise produced by advertizing and replace it with art.
It also reminds me quite much of the workshop I took with Julian Oliver and Damien Steward in Helsinki/Finland in May 2011. They developed a software (+ actual hardware) called “The artvertiser” that I should be posting about soon.

project data

2011
New York, USA (that is what the video shows but basically this should be in the traditional sense “placeless”)
by CityPhile
more links:  Public art campaign and The heavy projects (in the category “augmented reality”)